7-Eleven India
Brand-building campaigns, influencer content, and performance marketing for India's leading convenience store chain.
Client
7-Eleven India
Industry
Convenience retail
Timeline
1 year
Services
Marketing Strategy, Social Media, Performance Marketing, Influencer Marketing
The challenge
7-Eleven India needed to build a lasting brand presence in a market crowded with quick-commerce noise. With only 5K followers and limited walk-in drivers, the brand needed campaigns that could spike both social following and store footfall at once.
What we did
We built the marketing strategy end to end: brand-building campaigns like 7-Eleven Week, always-on social media marketing, influencer partnerships that felt native, and performance campaigns on Meta and Google Ads tuned for store visits and sales.
The outcome
7-Eleven Week drove 35K+ customer walk-ins and a 10x follower spike, with campaign content crossing 1.5M+ views. Over the year, followers grew from 5K to 19K, and performance marketing delivered 3x ROAS — with 7-Eleven Delight delivering 2x sales growth.
Return on ad spend delivered via Meta & Google Ads
Followers grown from 5K in one year
Customer walk-ins driven by 7-Eleven Week
