Problem Statement

A dental clinic is not the most obvious scroll-stopper. Pradhan Dental Care needed content that could make dental health entertaining while building real trust with new patients — and grow beyond its existing follower base.

1.36M

1.36M

Total views generated across content

Total views generated across content

11.63%

11.63%

Engagement rate, up from 3.2%

Engagement rate, up from 3.2%

92.9%

92.9%

Of reach came from non-followers — new audiences

Of reach came from non-followers — new audiences

What we did

We ran brand and digital communication end to end: trend-led reels, informative LinkedIn content, behind-the-scenes real content, patient testimonials, and podcast-style formats — all built to make the clinic feel human and authoritative at once.

The outcome

13,63,299 total views in 90 days. Followers grew from 2,129 to 5,901 (+177.2%), engagement rate climbed from 3.2% to 11.63%, and 7,23,526 accounts were reached — 92.9% of them non-followers. 46,647 profile visits and 439 link taps followed. LinkedIn impressions grew 271.5% with member reach up 399%.

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