Open Canvas
Career counselling
Platforms :
Scope :
Brand & Digital Communication
Social Media Marketing
Content Creation & Execution
Our work strengthened digital presence and engagement through focused content and performance-driven social strategy.
Problem Statement
Open Canvas is a career counselling platform helping individuals navigate academic and career choices.
What we did
We strengthened digital visibility and engagement through focused content and performance-driven social strategy — brand and digital communication, social media marketing, and content creation, executed end to end.
The outcome
1,19,860 total views. Followers grew from 605 to 2,067 (+241.6%), engagement rate climbed from 0.79% to 2.27%, and 7,144 accounts were reached — 71.2% of them non-followers. 2,772 profile visits and 60 external link taps in 90 days.
