Sunfeast Baked Creation
Premium positioning and hyperlocal go-to-market strategy for ITC's cloud kitchen brand.
Client
Sunfeast Baked Creation
Industry
F&B — cloud kitchen by ITC
Timeline
Ongoing
Services
Brand Positioning, Social Media, Influencer Marketing, Premium Messaging
The challenge
Sunfeast Baked Creation, a cloud kitchen business by ITC, needed to build awareness among local communities without a physical storefront — and carry ITC's premium trust into a new, younger format.
What we did
We designed a hyperlocal go-to-market plan tailored to each community, partnered with F&B food entrepreneurs and micro-influencers to build authentic awareness, and collaborated with A-list photographers and stylists to create a premium visual language for the brand.
The outcome
A cloud kitchen with the visual identity of a flagship brand — premium positioning, engaged local communities, and influencer-driven awareness among exactly the right audience.
Go-to-market plan tailored to local communities
F&B entrepreneurs and micro-influencer partnerships
A-list photographers and stylists for high-end visuals
